Why Data Quality is Important...
A true story of data quality problems. Just for fun. (2 mins)
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More seriously, data quality is a real issue for today's organizations. As Andy Bitterer of Gartner puts it, "there isn't an organization on the planet that doesn't have a data quality issue". But most organizations don't know how bad the problem is or where to start. An excellent first step is to invest in a data profiling tool such as Business Objects' Data Insight.